ARCHITECTURE OF IDENTITYTM
Your brand lives in the stories that are told & retold internally & externally.
HOW YOU SEE YOURSELF
Your company’s raison d’être or reason for being – those initial insights responsible for your company’s creation, combined with new sparks of genius that continue driving it forward
Voice & Values
How you project the way you conduct business, treat employees, interact with customers and communicate to your market
Defining the standard in a way that it eliminates the competition -- establishing your place in the market relative to the customers you choose to serve.
HOW WORLD SEES YOU
The market’s acknowledgement of the business problems you solve or the opportunities you create
The criteria customers use to evaluate products in your category, e.g., leading in quality, price/performance, functionality, ROI, etc.
How well you integrate into your marketplace. How strategic partners perceive your value. How well your offerings integrate with the rest of the world
Perception of your management team’s competency, credibility, values, integrity and ability to navigate through tough economic times
What it takes for your company to stay in business and continue servicing its customers
MANDALA’s services are based upon a unique, field-tested methodology called the Architecture of Identity – a proprietary approach that helps organizations shape corporate positioning, drive strategy and effectively communicate their story to the people that matter.
Developed over 20 years working with start-ups, mid-cap companies and multi-national corporations, the Architecture of Identity methodology helps companies understand the eight core forces shaping their brand -- where they’re strong; where they’re weak.