Making Your Story Go Viral
1. "The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You" – The New Yorker
This article discusses research by Jonah Berger and Katherine Milkman, who analyzed thousands of New York Times articles to identify factors that contribute to content virality. They found that stories evoking strong emotions, especially positive ones like awe, are more likely to be shared. The article also introduces Berger's STEPPS framework: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories.(The New Yorker, Forbes, Forbes)
2. "The Secret to Online Success: What Makes Content Go Viral" – Scientific American
In this piece, Berger and Milkman expand on their research, emphasizing that content eliciting high-arousal emotions (like anger or awe) tends to be more widely shared. They also highlight the importance of practical value and emotional resonance in driving virality.(Scientific American)
3. "Viral Marketing Moments: How To Create Irresistibly Shareable Content" – Forbes
Renae Gregoire explores the application of the STEPPS model in crafting content that resonates with audiences. The article provides insights into creating content that taps into social currency and emotional triggers to enhance shareability.(Forbes, SmartSites)
4. "What Makes Content Go Viral, Backed by Research" – MarTech
Kelsey Libert discusses research-backed strategies for creating viral content, focusing on the role of emotions, timing, and storytelling. The article offers practical advice for marketers aiming to increase content shareability.(MarTech)
5. "10 Brilliant Strategies For Writing Viral Content" – Forbes
Deborah Jian Lee outlines ten actionable strategies for crafting content with viral potential, including eliciting strong emotions, using compelling visuals, and providing practical takeaways. The article emphasizes the importance of understanding audience psychology in content creation.(Forbes)